Whois Privacy Protection, at times also referred to as Privacy or Whois Privacy Protection, is a service that hides the real contact info of domain name owners on WHOIS lookup web sites. Without protection, the name, address and email account of any domain name owner will be openly accessible. Giving fake info during the registration process or altering the genuine details later will simply not work, as doing such a thing may result in the domain registrant losing their ownership of the domain name. The policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, require that the WHOIS details must be valid and up to date at all times. The Whois Privacy Protection service was launched by registrars as a response to the growing concerns about possible identity fraud. If the service is activated, the registrar’s contact details will show up instead of the client’s upon a WHOIS lookup. Most domain names support the Whois Privacy Protection service, even though there are certain country-code ones that don’t.